Thursday, July 28, 2011

Luxury comes to Cebu - 1016 Residences

THERE’S A NEW address in Cebu City, and it sits right at the heart of Cebu Business Park. The first high-rise development of Ayala Land Premier (ALP) in Cebu, 1016 Residences envisions to offer the essence of luxurious living in the Queen City of the South.

1016 Residences is a select community of only 109 units towering 24 stories above the Cebu cityscape. It has a selection of two- and threebedroom units with generous living spaces and well-thought out layouts to offer residents the home they deserve.

What is unique about this property are the 11 special units designed for those possessing a discriminating lifestyle. These units offer more than just magnificent spaces, but also unparalleled views of Cebu's skyline, as well as city and mountain views, too. It is exactly what an executive who has reached the peak of his business deserves.

"In terms of quality, 1016 Residences is a project you will see in Makati," says Jose Juan Z. Jugo, Ayala Land Premiere Senior Division manager. "We simply replicated the quality and the deliveries that we do in Makati in Cebu City. Nobody has ever raised the bar that high in the Visayas area."

Located within the 50-hectare Cebu Business Park, 1016 Residences combines the advantages of a strategic location within the heart of Cebu City and lifestyle options, accessible through the nearby Ayala Center. It is just 15 kilometers away from the Mactan International Airport, which serves both local and international flights. Cebu City itself is a regional hub in the southern Philippines, and has rich cultural and tourism destinations that celebrate its heritage as the country's first and oldest city.

"Cebu has limited land, much of it in the hands of private owners," Jugo adds. "There's not a lot of opportunity for our target market living with a certain level of quality. They don't have so many options right now. Cebu Business Park is the Makati of Cebu. Our target market expects that there are certain must-haves when they decide where they want to live. 1016 Residences is in Cebu Business Park. It is right across City Sports Club Cebu. It is right across the street from the Marriott and Ayala Center. It is near major corporate businesses. It is five minutes away from Cebu IT Park. It is at the center of business and nightlife. It is a very exciting place to live in."

To develop its vision of luxurious living in Cebu, ALP tapped a mix of foreign and local designers to come up with a design that is contemporary yet uniquely Filipino. The exterior of the building has been described as "straightforward," yet it has been designed so that, when viewed at an angle, you see four separate buildings and not a "box" look. This unique design assures residents that each unit is a corner unit, blessed with copious natural lighting and ventilation. Part of the Filipino design is the inclusion of a maid's room in each unit, as well as access to cross ventilation throughout all units. All units also have unobstructed views of the mountain, ocean, or city.Part of 1016 Residences lavish design is the spacious units. A two-bedroom unit averages 100 square meters, while a three-bedroom unit averages 131 square meters. But the jewels of this property are the 11 limited-edition units, which are all suites.

The Park Suite is a three-bedroom bi-level unit with its own private garden and a spacious living area. The ground floor level opens out into an expansive private garden and patio. There are only two units available, with an area of 187 square meters. The Terrace Suite is a three-bedroom flat that has its private terrace. It has an area of 184 square meters. Only two units are available, one at the 21st floor, the other on 22nd floor.
The Cityscape Suite is a three-bedroom bi-level unit with expansive living and private spaces on the 21st, 22nd and 24th floor, high above Cebu's cityscape. The units on the 22nd and 24th floors have their own private roof deck areas. Units range from 192 to 220 square meters. There are only three units available.
There are three Horizon Suites that feature expansive living, dining and private spaces. These three-bedroom residences, with an area of 196 square meters, are perched above the Cebu cityscape.

For the ultimate home, the Skyline Suite is equipped with a roof deck and its own private pool. Only one unit is available, and it has already been sold. It has a floor area of 229 square meters, while the roof deck pool area measures 109 square meters.

Thomas F. Mirasol, Ayala Land Premier Marketing and Sales head describes Cebuanos to be very value-conscious.

"They will see, though we charge a higher price, that they do get a very much better product," explains Mirasol. "It is our first foray into Cebu, and we are making ourselves understood by a very special class of people."

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